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et al., A. (2024). Strategic Analysis of a Fish Manufacturing Company in Egypt. Egyptian Journal of Aquatic Biology and Fisheries, 28(6), 823-836. doi: 10.21608/ejabf.2024.393907
Abozaid et al.. "Strategic Analysis of a Fish Manufacturing Company in Egypt". Egyptian Journal of Aquatic Biology and Fisheries, 28, 6, 2024, 823-836. doi: 10.21608/ejabf.2024.393907
et al., A. (2024). 'Strategic Analysis of a Fish Manufacturing Company in Egypt', Egyptian Journal of Aquatic Biology and Fisheries, 28(6), pp. 823-836. doi: 10.21608/ejabf.2024.393907
et al., A. Strategic Analysis of a Fish Manufacturing Company in Egypt. Egyptian Journal of Aquatic Biology and Fisheries, 2024; 28(6): 823-836. doi: 10.21608/ejabf.2024.393907

Strategic Analysis of a Fish Manufacturing Company in Egypt

Article 46, Volume 28, Issue 6, November 2024, Page 823-836  XML PDF (364.56 K)
DOI: 10.21608/ejabf.2024.393907
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Author
Abozaid et al.
Abstract
       This study involved a strategic analysis of a fish manufacturing company in Egypt during 2021-2022, utilizing SWOT analysis, environmental factor interactions, decision-making frameworks, and quantitative analysis matrices. Data were collected using a questionnaire and information from the Egyptian Statistical Authority. The results indicated that the internal environmental factors included 22 elements, comprising 20 strengths and 2 weaknesses. In contrast, the external factors included 19 elements: 13 opportunities and 6 threats. The weights of the strengths and opportunities were higher than those of the weaknesses and threats. Employees were identified as significant weaknesses and threats. Additionally, the growth and expansion strategy ranked highest, with an overall attractiveness average of 3.17, followed by the improvement and development strategy at 3.03. The contraction strategy ranked third, with an average of 1.51. This study recommends that processed fishery products, particularly for export, play an important role in enhancing Egypt's trade balance.
Keywords
Strategic analysis; Fish economy; SWOT; Fish manufacturing companies
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