Grand Strategy Matrix Analysis of Terubuk Fish (Tenualosa macrura) Crackers Business in the Fish Processing Unit (UPI) of Bengkalis Regency, Riau Province

Business analysis is a crucial method for determining the feasibility of a business. This is especially true in the fishery industry, where enterprises involved in fishery product processing are influenced by fishing seasons. [A1] [A2] This study aimed to assess the feasibility of a fish crackers processing business in Bengkalis Regency, Riau Province, through short-term and long-term feasibility analysis and to formulate appropriate development strategies. Data were analyzed using short-term business feasibility analysis, including metrics such as R/C ratio, rentability, and break-even point, as well as long-term business feasibility analysis, encompassing net present value (NPV), net B/C ratio, internal rate of return (IRR), and payback period. SWOT analysis was implemented by using the grand strategy matrix. The study results indicated that the fish cracker processing business generates an annual income of Rp. 315,000,000, with incurred costs amounting to Rp. 31,450,300 per year. The average monthly profit for the fish crackers processing business in the Bengkalis district was Rp. 9,599,700, totaling Rp. 115,196,000 annually. The fish crackers processing business analysis in the Bengkalis district reveals an NPV of Rp. 76,133,000, a net B/C ratio of 3.66, an IRR of 52%, and a payback period of 1.54. The fish crackers processing business was feasible and categorized as a fast return on capital. The business was positioned in quadrant I (Progressive) in the grand strategy matrix, indicating its feasibility for further development.[A3] [A4] 








 [A1]Please give the concise background in the abstract




 [A2]I have revise the background




 [A3]So what the suggestion for future study?




 [A4]The fish crackers processing business was feasible for further development



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